CULTURE. AUDIENCE. LONGEVITY.
STRATEGY FOR MODERN ARTIST BUSINESSES.
WE HELP TURN CREATIVE VISION INTO A CLEAR STRATEGY FOR GROWTH.
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We help artists and teams navigate growth, releases, audience development and long term career strategy.
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We combine big picture thinking with practical execution.
By looking at the entire artist ecosystem, we identify opportunities and build strategies that support both immediate momentum and long term growth.
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From emerging artists building foundations to established acts entering new chapters, we work with people committed to creating meaningful and sustainable careers.
ARTIST growth STudio
For artists ready to gain momentum around their next phase of growth.
Whether you're scaling, growing your team, preparing for a release cycle, or navigating a pivotal career moment, this focused strategic intensive is designed to provide clarity, alignment, and actionable next steps.
Together, we'll assess your current landscape, identify opportunities, and build a practical roadmap to help move your vision forward with confidence and intention.
Includes:
90-minute strategy session
Artist ecosystem audit
Audience and positioning review
Release and rollout analysis
Creator and content strategy guidance
Customized roadmap PDF
Follow-up support
Continued support as your team, audience, and opportunities grow
An ongoing partnership designed to provide consistent guidance, accountability, and perspective through periods of growth, change, and increased activity.
HHM works alongside artists and their teams to help prioritize opportunities, navigate challenges, align stakeholders, and keep momentum moving forward. Together, we ensure strategy remains connected to both day-to-day decisions and long-term goals
Includes:
Weekly strategic leadership & support
Release planning and campaign oversight
Audience growth strategy
Team and stakeholder coordination
Content and creator ecosystem guidance
Regular planning sessions
For artists and teams building for long-term impact, sustainable growth, and career longevity.
HHM operates as senior strategic leadership across the artist ecosystem. We provide executive-level guidance across vision, business operations, audience growth, partnerships, storytelling, team management, and long-term career architecture.
Includes:
Full time strategic support
Executive-level planning and decision support
Long-term career architecture
Team leadership and coordination
Partnership and opportunity development
Global release and growth strategy
Business operations oversight
Priority access and ongoing support
FIND YOUR FREQUENCY
Building sustainable artist careers through strategy, storytelling, audience growth, and direct fan connection.
OUR MISSION
The modern artist is no longer just making music.
They are navigating identity, storytelling, audience building, platforms, touring, partnerships, mental health, and long-term sustainability all at once.
We operate as strategic partners inside modern artist ecosystems helping navigate rollout architecture, audience growth, creator culture, and long-term career development.
THE TEAM
DEB FENSTERMACHER
Founder & Strategic Partner
Deb Fenstermacher is a music marketing and artist development executive with more than two decades of experience working across major labels, management companies, and independent artist businesses.
Throughout her career, she has contributed to the growth and development of projects involving artists such as Snow Patrol, Stromae, Steven Tyler, SOFI TUKKER, Crystal Castles and Icona Pop through roles at Interscope Geffen A&M, Red Light Management, Modest! Management, mtheory, and Happy Home Music.
Today, Deb advises artists, managers, and creative founders on audience growth, release strategy, fan development, creator ecosystems, and sustainable career building. Her approach combines strategic clarity with practical execution, helping artists translate vision into momentum while building careers designed to last.
AVRIL GUITY
Marketing & Growth Specialist
Avril Guity is a marketing strategist and artist development specialist with experience spanning project management, audience growth, creator marketing, and digital strategy. A graduate of the NYU Clive Davis Institute of Recorded Music, she has held roles across mtheory, The Diversity Org, NVAK Foundation, and Happy Home Music.
Her experience includes campaigns involving Sabrina Carpenter, Tom Odell, SOFI TUKKER, Pheelz, Jo Hill, Oliver Malcolm, Icona Pop, Låpsley, and Annika Rose. Avril specializes in bridging strategy and execution, helping artists build engaged communities, develop creator ecosystems, and translate momentum into long-term growth.
